Copywriting for small businesses

Is your old dated website in need of a copywriting overhaul? Do you find yourself copying your website copy to produce that new brochure for your business? Don’t worry we have all been there and I am here to help you break those bad habits by creating engaging and compelling copy.  

Copywriting for small business to tell your businesses story.

Whether it be developing out a website for your business or writing engaging content for a brochure copy writing is an essential component of your branding strategy. 

Great compelling copy has the ability to improve the rate of success for any marketing strategy both print and digital. 

website copywriter sydney


600 Word Article



Package Includes

Whet the appetite of your website visitors with a short and sharp blog article.

Main Course

1200 Word Article



Package Includes

Serve up a main course of content for your readers to sink their teeth into.


Website Landing Page



Package Includes

Offer up a sticky content dessert to keep your customers wanting more.

Find your businesses tone of voice today

Frequently Asked Copywriter Questions

Is it worth a small business to pay for a copywriter?

Whether you’re a recruiter looking for a copywriter, in need of a real estate copywriter or just looking to update your website it is crucial to hit the ground running with your digital strategy. Great, well-written sticky website copy provides a fantastic digital launch platform for any business.

Is it worth having a blog on my website?

A blog is a fantastic way to start engaging with your audience as well as playing a pivotal role in establishing authority in the industry. It’s a way of saying here is some free information to digest to show that I know what I’m talking about. This can be incredibly valuable when just starting out as a small business.

What do I even blog about?

When blogging a good place to start is often by developing a list of your customer’s main pain points. It’s these pain points that will form the basis for a large portion of your content. Simple articles on how-to’s or hot tips are a great way to get the ball rolling.

Is SEO hard to implement on the website?

When it comes to SEO services our team provides a complete SEO template for your article that covers all of the crucial SEO steps for your article. We also recommend installing a plugin called Yoast to ensure that you get the most out of your web content.

You say I need sticky content what does that mean?

When someone visits your website you want them to stick around for as long as possible and hopefully convert into a customer. Sticky content captures the reader’s attention and keeps them on your website for as long as possible.

What does blog article intent mean when copywriting?

When you are developing a blog article you can have a variety of different goals for the article. These are usually broken down into sourcing new customers, educating existing customers or upselling and cross-selling to your audience.

Copywriting for small businesses

Copywriting Services in One Place

Copywriting for Websites

Let's say you have just purchased a small business website design package. It's easy to underestimate the amount of content needed to fill out a website. Its important to craft content in alignment with your businesses brand.

SEO optimised blog articles

Our website ready template outlines the SEO process in a step by steo format ready to upload straight to your website. We provide header tags, alt tags and suggestions to get the most out of your copy.

Copywriting to tell a story

Copywriting is a incredibly powerfull opportunity to tell your businesses story while marketing your key service offerings.We research your business and provide suggestions on how to develop your brands voice.

8 Top Tips When Copywriting for a Small Business

When copywriting for a small business it is important to keep in mind that you’re building the business from the ground up. With this in mind, we need to start laying strong copy foundations for a small business website design package. Now I know what you’re thinking here, “Where do I start”. Be sure to follow the next 8 tips to ensure that your business’s digital launch platform has strong content foundations.


1: Develop a copywriting content strategy

Before you get started like all things in life it’s important to develop a plan for how you will structure the content for your website. When developing a copywriting strategy you will usually develop what we in the biz like to call pillar content. This content is usually the main topics related to the services that your small business provides. Let’s say for example that you’re a plumber.

Your core content pillars might be:

  • Household and urban plumbing.
  • Industrial plumbing
  • Rural plumbing

The content under each of these core pillar content areas will all be about plumbing although the content being created will be vastly different. By developing these content categories early on google will have a much easier time determining what your business is about.


2: Establish your businesses tone of voice

I’m sure you have heard this phrase used around the traps a few times and it is incredibly important when starting out on your small business journey. This step in the process is all about getting to know your key customers and how best to communicate with them. The tone of voice for your content is simply how your content will be written. Will it be casual or do your customers require a formal approach? This will differ across industries and sometimes even within the same industry.

A plumber for example may adopt a formal approach when dealing directly with home builders. Whereas a casual approach may be a much better fit when engaging with homeowners directly. With this in mind make sure you write down all of your potential audiences and start to make some notes on strategies to best communicate with your audiences.

3: Identify SEO opportunities and keywords

Effective SEO is an essential component of any small business content strategy. This is where you take those pillar content ideas as well as your key services and begin to plug them into an SEO tool such as SEM Rush or AHREFS to identify content & landing page opportunities. opportunities. When starting out make sure you are targeting low-competition keywords that are related to your primary content pillars. This will help your website build authority as quickly as possible.

Great places to start may be to pick the low-hanging fruit known as long tail keywords. An example may be “How do I fix a leaking tap”. This topic is a fantastic opportunity for a blog article while linking back to your main pillar content page of household and urban plumbing.

4: Discover the intent of your content

When you’re just starting out as a small business your intent will usually be to source traffic and new customers for your small business. Therefore the core aim of your content will be to educate and inform your audience in an attempt to establish your business as the authority within the industry. If you are providing great content such as a blog how-to post or even commenting on topical issues within the industry you will be able to establish a rapport with your readers.

Within your content make sure that you make note of what sets you apart from the rest of the industry. This will help you differentiate your products and services while carving out your own niche in the industry.

5: Identify your customers pain points

This is where we refer back to our website’s core content pillars. What are the pain points for customers under each of those pillars and how can they be best addressed within the website’s content? Are customers sick and tired of waiting a week for a plumber to arrive? Can the content suggest band-aid fixes until things can be fixed by a professional? Customers appreciate articles that lend a hand during a time of need and they often keep it in mind when it comes to seeking professional advice.

So grab a pen and paper and draw out three columns with each of your key content pillars. Within each column write down the key pain points for each target audience. Once completed start framing each of those pain points into potential blog article titles.

6: Don't write for the sake of writing

Don’t get me wrong I’m well aware of the old adage that content is king, although it is important to remember that you need to be writing with purpose and intent in mind. At the end of the day, you want your readers to be captivated by your sticky/engaging content and you want to leave them wanting more. Creating content for the sake of having content is a great way to kill the vibe and scare away potential customers. 

A great strategy for avoiding this pitfall is to stick closely to your customers pain points while asking yourself what problem am I solving with this article?

7: Stay local or within your niche

The online world is an incredibly competitive place for a small business especially if you are just starting out. To help build authority for your business and website it’s important to stay within your area of expertise. Do you operate within a specific local area? Are you an expert on laundry plumbing? Targeting these niche areas will help a hell of a lot in search engine rankings while making your business the go-to for a specific niche.

8: Bringing in the big guns

The world of creative copywriting and SEO isn’t for the faint-hearted or let’s be honest incredibly busy either. It’s worth reaching out to us to have a chat about how to develop a copywriting strategy for your small business. We are happy to help you identify your key business pillars while researching target keywords for your niche or local area. We provide incredibly sticky copy for website pages, blog articles, and landing pages so don’t hesitate to reach out.

Free Consultation

Book a free consultation today to start building your businesses digital launch platform. We work with your to build your online brand.