Frequently Asked Copywriter Questions
Is it worth a small business to pay for a copywriter?
Is it worth having a blog on my website?
A blog is a fantastic way to start engaging with your audience as well as playing a pivotal role in establishing authority in the industry. It’s a way of saying here is some free information to digest to show that I know what I’m talking about. This can be incredibly valuable when just starting out as a small business.
What do I even blog about?
When blogging a good place to start is often by developing a list of your customer’s main pain points. It’s these pain points that will form the basis for a large portion of your content. Simple articles on how-to’s or hot tips are a great way to get the ball rolling.
You say I need sticky content what does that mean?
When someone visits your website you want them to stick around for as long as possible and hopefully convert into a customer. Sticky content captures the reader’s attention and keeps them on your website for as long as possible.
What does blog article intent mean when copywriting?
When you are developing a blog article you can have a variety of different goals for the article. These are usually broken down into sourcing new customers, educating existing customers or upselling and cross-selling to your audience.