When it comes to website design most people believe that it’s what you see when in reality design is about how it works. Sure it is important that your website looks fantastic and is visually appealing to your customers. Although its even more important that your website is capable of effectively turning website visitors into valuable leads. Some of the best bells and whistles for making your website look good may actually be costing you valuable business leads. Let’s dive into the 7 essential web design principles to consider when building a website.
1: Take your own photos
When you are developing out your website it’s essential that you take your own photos rather than resorting to the run of the mill stock images that you see so many websites opting for. Yes, there may be some incredible photos out there but at the end of the day having your own photos will allow your website to stand out from the crowd. Visual Website Optimizer ran a split test to see how a stock photo compares to a real photo and the results found that the real photo will win every time. Images are a powerful tool when it comes to building out your website to make sure they aren’t going to waste.
2: Clear call to action
A common reason why some small business websites fail is they quite often fail to have a clear call to action on their website. A key concept to keep in mind when designing pages is how you would like the customer to take action on a given website page. It’s often good to think of web design like herding cattle. You need to give your potential customers direction on where to go next.
3: Web design that makes sense
The structure and naming of your website projects are essential when it comes to how users will navigate through your website. This is often as simple as taking a simplistic and clear approach when naming your pages to grouping together pages that are similar. For example, if I had a website page for small business web design it would make sense that I would include a link to a page on local SEO to improve their search engine rankings.
4: Track your conversions
One of the benefits of having a concise and clear call to action as we mentioned earlier is you now will be able to track your customers to gauge the effectiveness of your marketing efforts. This will allow your business to effectively track what’s working and allocate your marketing budget accordingly. Your website can track everything ranging from organic traffic to your Facebook marketing strategy.
5: Fantastic website content
I often see time and time again small businesses failing to create content for their industry. A strategic content management strategy is a great way to establish your business as an expert within the industry. Content is also a fantastic way to establish a rapport with your potential customers prior to the consultation. A great place to start is discovering a few key questions within your industry and providing some fantastic in-depth answers on your website’s blog.
6: Mobile-friendly design
In this day and age, it is essential that your website is accessible on mobile devices as this will be where over 70% of your traffic will originate from and possibly even more if you are a trade service provider. When you are in contact with your designer ensure that your website will be mobile friendly I can’t stress that one enough.
7: A clear marketing strategy
Lucky last but certainly not least we have the importance of employing effective digital marketing tactics. Make sure that you’re not just building a website for the sake of building a website. Ensure that you work with your designer to establish a clear online marketing strategy to build your small businesses digital footprint. This will ensure that your business has the best possible chance to get a return on investment for the design of the website.
That’s wraps up out 7 small business web design tips for digital success. Make sure that you keep this list in mind when you are hiring a web designer. This will ensure that your web design process runs smoothly and that your business has the best possible chance at an effective digital marketing strategy.