What is organic ranking?
Organic rankings refers to ranking a website in the Google search results without the use of pay per click advertising by implementing organic SEO strategies.
When you’re building out your business it’s important to develop an organic SEO strategy. So I know what you’re thinking “what in the hell is organic SEO anyway?”.
It can simply be defined as the website traffic that is sourced via search engines like google and Bing. Search engines crawl your website with spider bots and they try to determine what your page is about.
This is where SEO comes in and why organic SEO studios are dedicated to making it as easy as possible for google to accurately determine where you should appear within the search results.
1. Writing for your readers and not the Google beast
The first step in any good content strategy is to have an accurate idea of who your website’s readers will be. By far the best way to do this is to develop a tone of voice document.
This document will list all of your potential website visitors as well as putting in place a strategy for how to best communicate with your audience. I often find the best way is to put yourself in your reader’s shoes.
What are their challenges, frustrations and perhaps most importantly how would they go about finding your products and services?
2. Keeping content creation consitant
As with all things in life, success doesn’t come from what you do it comes from what you do consistently. Having a blog on your website allows you to tap into important questions from your customers to help improve your organic rankings.
A blog is a fantastic place to address their pain points and frustrations while building out authority within your industry. Producing high-quality engaging content will ensure that you establish a rapport with your readers while also satisfying the hunger of the google beast. This can be effectively achieved by creating content in alignment with your content marketing strategy. If you don’t fancy yourself as much of a writer then it may be worth employing the services of a small business copywriter to help craft and create your content marketing strategy.
3. Unlocking long tail keywords to improve organic rankings
When you are just starting out in business and with a new website you will need to build authority as well as target long tail low competition keywords tailored to your products and services.
By targeting low-competition terms you have a better chance of appearing higher within organic rankings. Once you accumulate a series of pages and articles on your specific topic google will start to recognise your website as a authority within your niche.
4. Building your meta descriptions
Your website’s metadata will determine how your website appears within the google search results. If you put a search term into a google search you will see a list of website titles and a short description underneath.
This is the website’s SEO metadata. Websites use a variety of tools such as Yoast and SEO Press to help business owners develop the best possible meta descriptions for Google search.
5. Leverage internal links
Building internal links is an important piece of the puzzle when developing authority while improving the stickiness of your content. So what is internal linking?
The process of internal linking your content is simply linking to other pages on your website that are related. This ensures customers are staying on your website for longer while also improving the authority of the content on your site.
By having adequate internal linking and providing readers with additional valuable content the bounce rate of your website will be significantly reduced thus helping with rankings in search engines. This is one of many handy tips that are covered in my Kickstarter guide to SEO that is worth a read if you are just getting started in SEO and local search optimisation.
6. Develop external links
The number of external links that your website content has positively impacted upon the authority of your website.
A new way to look at authoritative links is kind of like street cred. If an important well-established website is linking through to your site then it transfers some of its street cred as long as it’s a natural do-follow link.
Link building should be a key component of your organic SEO strategy when starting out as a new website.
7. Break out the social media megaphone
Once you have created your website and published your content it’s time to break out the social media megaphone and shout it to the world. Creating amazing engaging content is only half the battle.
When writing A great tool to use is click to tweet which allows you to create a quote based on your article and embed a shareable tweet directly into the article itself. When sharing the article on your socials make sure that you keep your target audience in mind.
Write posts and tweets that pique their interest or solve a problem. It is also worth investigating any hashtags that are trending for your business in order to maximise your posts exposure. This should of course be done in direct alignment with your overarching social media strategy.
8. Track your SEO progress
As the old saying goes you can’t manage what you don’t measure. With this in mind, it’s time to set up google analytics and google search console to track the progress of your organic SEO efforts or any SEO services that you may be using.
These tools will allow you to track the keyword rankings of your website in real-time. It is a good habit to track your rankings on a monthly basis and update and adjust your content accordingly.
Now it’s time to put these 8 steps to the test and develop an organic SEO strategy for your business to improve your websites organic rankings. If you need a hand developing out your content strategy we run an organic SEO studio that offers SEO and website design services.